ENRICH
YOUR SPIRIT,
ENLIGHTEN
YOUR MIND,
ENHANCE YOUR LIFE!
Critically
acclaimed as the leader of its genre, and considered the
pioneer in the field of human potential, the Quest series
of specials profiles today's most inspiring and influential
thinkers on the nature and meaning of contemporary life.
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The
Quest has enjoyed a sensational response from PBS audiences.
Consistently capturing top ratings, the Quest has successfully
raised over four million pledge dollars for PBS's fund-raising
efforts. |
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The
Quest has enjoyed a syndicated reach of over 90 Million
Households on PBS in the U.S., as well as broadcasts on
Wisdom TV. It has aired in Europe, Israel and Canada, recently
premiering on several new Canadian networks. The '96 and
'98 Quest specials are still enjoying multiple annual broadcasts! |
A MEDIA BUYER'S PARADISE
_SPONSORSHIP OPPORTUNITY
- Four Primary
Sponsors: There is one minute of sponsorship identification
available at the top and bottom of each episode. This time is
divided into four (4) 15-second spots for sponsorship and is
available for sale as outlined in PBS sponsorship guidelines.
- PBS Demographics:
PBS reaches an estimate of 150 million people each month. PBS
coverage matches that of ABC, NBC, CBS, and FOX, and far surpasses
that of Nickelodeon, A&E, The Learning Channel and The Discovery
Channel. (SOURCE: NCAR 3rdQ98 for cable. NTI, National TV Ratings
Pocketpiece, 9/21-27/98 for broadcast.)
Sponsorship Opportunities Available Now:
Women of Wisdom
and Power II
A Passion for Life.
Soul at Work
On-Air
Sponsorship Benefits
- You will receive
2 15-second credits airing at the opening and closing of the
specials every time the Program airs (vs. Spot placement).
- Your underwriting
message will remain with the specials for their entire 3 year
broadcast life, resulting in many multiples of impressions.
The shows are expected to air at least three times a year plus
repeats within the wheel.
- Product category
exclusivity
- Opportunity to
become a "Signature Sponsor"; your organization can "own" the
Program or Series as the sole sponsor of the Quest.
Extend the Marketing Impact of Your Investment
Off-Air Sponsorship Benefits
- Place a commercial
on the video release
- Sponsor recognition
on video packaging.
- May include product/company
insert, coupons, etc.
- Sponsor logos on
all press materials, advertising, etc.
- May offer the video
as a special premium for clients with corporate message
- Create the kind
of excitement that happens with personal appearances by the
talent or host of your sponsored series.
PBS CORPORATE SPONSORSHIP
"A Corporate Image Makers Paradise" - Advertising Age.
Why PBS?
Reach
- 99% of TV Households
compared to cable's 64%
- Over 98 million
people weekly
- Over 86% of all
$60,000 + income households monthly
- Compared to the
average adult, PTV viewers are: 84% more likely to own tax exempt
funds; 76% more likely to own money market funds; 43% more likely
to own stock.
Audience
- Out-delivers all
other media in reaching upscale adults 25-54 .
- More adult prime
viewers in key demographics than CNN, A&E and Discovery combined.
Quality Environment
- Highly regarded
award winning programming
- Uncluttered; 5.6
non-programming minutes per hour vs.
18.1 minutes on commercial
television
People Believe in PBS
- High impact programs
deliver extremely high viewer recall. 73% recall underwriters.
- Over 50% are inclined
to switch brands to companies that support PBS with a view that
they are industry leaders committed to quality and excellence.
- 92% feel that PBS
is more educational and informative
Please contact us for information
on sponsorship or promotional opportunities.
info@questforlife.com
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