Critically acclaimed as the leader of its genre, and considered the pioneer in the field of human potential, the Quest series of specials profiles today's most inspiring and influential thinkers on the nature and meaning of contemporary life.

The Quest has enjoyed a sensational response from PBS audiences. Consistently capturing top ratings, the Quest has successfully raised over four million pledge dollars for PBS's fund-raising efforts.

The Quest has enjoyed a syndicated reach of over 90 Million Households on PBS in the U.S., as well as broadcasts on Wisdom TV. It has aired in Europe, Israel and Canada, recently premiering on several new Canadian networks. The '96 and '98 Quest specials are still enjoying multiple annual broadcasts!

A MEDIA BUYER'S PARADISE

SPONSORSHIP OPPORTUNITY

• Four Primary Sponsors: There is one minute of sponsorship identification available at the top and bottom of each episode. This time is divided into four (4) 15-second spots for sponsorship and is available for sale as outlined in PBS sponsorship guidelines.
• PBS Demographics: PBS reaches an estimate of 150 million people each month. PBS coverage matches that of ABC, NBC, CBS, and FOX, and far surpasses that of Nickelodeon, A&E, The Learning Channel and The Discovery Channel. (SOURCE: NCAR 3rdQ98 for cable. NTI, National TV Ratings Pocketpiece, 9/21-27/98 for broadcast.)

  
  Sponsorship Opportunities Available Now:

• Women of Wisdom and Power II

• A Passion for Life

• Soul at Work

ON-AIR SPONSERSHIP BENEFITS:

• You will receive 2 15-second credits airing at the opening and closing of the specials every time the Program airs (vs. Spot placement).
• Your underwriting message will remain with the specials for their entire 3 year broadcast life, resulting in many multiples of impressions. The shows are expected to air at least three times a year plus repeats within the wheel.
• Product category exclusivity
• Opportunity to become a "Signature Sponsor"; your organization can "own" the Program or Series as the sole sponsor of the Quest.

EXTEND THE MARKETING IMPACT OF YOUR INVESTMENT

OFF-AIR SPONSERSHIP BENEFITS:

• Place a commercial on the video release
• Sponsor recognition on video packaging.
• May include product/company insert, coupons, etc.
• Sponsor logos on all press materials, advertising, etc.
• May offer the video as a special premium for clients with corporate message
• Create the kind of excitement that happens with personal appearances by the talent or host of your sponsored series.

PBS CORPORATE SPONSORSHIP

"A Corporate Image Makers Paradise" - Advertising Age.

Why PBS?

Reach:

• 99% of TV Households compared to cable's 64%.
• Over 98 million people weekly.
• Over 86% of all $60,000 + income households monthly.
• Compared to the average adult, PTV viewers are: 84% more likely to own tax exempt funds; 76% more likely to own money market funds; 43% more likely to own stock.

Audience:

• Out-delivers all other media in reaching upscale adults 25-54 .
• More adult prime viewers in key demographics than CNN, A&E and Discovery combined.

Quality Environment:

• Highly regarded award winning programming.
• Uncluttered; 5.6 non-programming minutes per hour vs.
  18.1 minutes on commercial television.

People Believe in PBS:

• High impact programs deliver extremely high viewer recall. 73% recall underwriters.
• Over 50% are inclined to switch brands to companies that support PBS with a view that they are industry leaders committed to quality and excellence.
• 92% feel that PBS is more educational and informative.

Please contact us for information on sponsorship or promotional opportunites